“It’s simple: sell to people the way you’d like to be sold to. This book will give salespeople the courage to be human.” Seth Godin, New York Times bestselling author
Description
In today’s world, customers don’t want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we’ve been taught about pitching to customers. His advice: “Tear up your sales pitch and instead improvise persuasive conversations.”
Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, each consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow’s approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.
Throughout the book, the author quotes well-known improv comedians and musicians and translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of prewritten scripts and embrace Yastrow’s guidelines for effortlessly enabling spontaneous conversations that persuade customers to say “yes.”
Praise
“It’s simple: sell to people the way you’d like to be sold to. This book will give salespeople the courage to be human.” Seth Godin, New York Times bestselling author
“This new and refreshing approach to persuasive marketing will appeal to readers in sales jobs and beyond.” Publishers Weekly
“Yastrow’s teachings are applicable to any business that values long-standing success based on personal relationships.” Alex von Bidder, managing partner of the Four Seasons restaurant
“Business is an act of improvisation, and I’m thrilled to see this thought brought into such sharp focus by Steve Yastrow.” Tom Yorton, CEO of Second City Communications
Details
| Language | English |
|---|---|
| Release Day | May 7, 2018 |
| Release Date | May 8, 2018 |
| Release Date Machine | 1525737600 |
| Imprint | Made for Success |
| Provider | Made for Success |
| Categories | Business & Careers, Nonfiction - Adult, Nonfiction - All |
Author Bio
Steve Yastrow is the author of three books: Ditch the Pitch, We, and Brand Harmony. In 1997 he opted out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.
Narrator Bio
Steve Yastrow is the author of three books: Ditch the Pitch, We, and Brand Harmony. In 1997 he opted out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.
Overview
In today’s world, customers don’t want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we’ve been taught about pitching to customers. His advice: “Tear up your sales pitch and instead improvise persuasive conversations.”
Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, each consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow’s approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.
Throughout the book, the author quotes well-known improv comedians and musicians and translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of prewritten scripts and embrace Yastrow’s guidelines for effortlessly enabling spontaneous conversations that persuade customers to say “yes.”
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